2025 Best of Show Award Winner

• UNC Health: “Teammates Come Together in the Wake of Hurricane Helene”

2025 Wallie Award Winners

Television Advertising – Single

Hospital or health system:

• Randolph Health: We Are Community Connected Care

• Mythic: Vital Signs

Non-hospital or nonprofit organization:

• Lower Cape Fear LifeCare: LifeCare Palliative Commercial

Television Advertising – Campaign

Hospital or health system:

• Mythic: Cone Health Cancer Care

Non-hospital or nonprofit organization:

• Charleston ENT & Allergy: Mom! What Now?

Print Advertising – Campaign

Hospital or health system:

• Mythic: Shadow of Yourself

Online Advertising

Hospital or health system:

• Brandon: True Care Is Being There

• Novant Health: CHAWI

Outdoor Advertising

• Solvent Brandworks: Granny Goes to College Clinic

Social Media

Hospital or health system:

• Brandon: Get to Know Your Doc

• MUSC Health: Brain Surgery Patient Instagram Takeover

Non-hospital or nonprofit organization:

• Jennings Health: Provider and Team Member Profile Features on Social Platforms

Annual Report

Non-hospital or nonprofit organization:

• FirstHealth of the Carolinas: Foundation Progress Report

Hospital or health system:

• Beaufort Memorial Hospital: Transforming Tomorrow – 2024 Report to the Community

• CCL Branding: Comprehensive Cancer Center Annual Report – 50 years of NCI Designation

Traditional Publications

 Non-hospital or nonprofit organization:

• Ancora Compassionate Care: Community Impact Report

Hospital or health system:

• Cape Fear Valley Health: Making Rounds Magazine

• FirstHealth of the Carolinas: Spring 2025 Magazine

Special Events Material

• UNC Health: Partnership and location announcements

• Charlotte Eye, Ear, Nose & Throat Associates: See in Style Optical Pop-up event

Single Video – Patient

Non-hospital or nonprofit organization:

• Jennings Health: Kylie Hubbard patient story

Hospital or health system:

• Roper St. Francis Healthcare: A Different Kind of Justice

Single Video – Physician

Hospital or health system:

• Graystone Eye: Dr. Christopher Tanzie talks eyelid scrubs

• Hampton Regional Medical Center: Breast health with Dr. Brittany Dobson

Logo Design

Non-hospital or nonprofit organization:

• Kelso Communications: Carolinas Pathology Group logo

• Charlotte Eye, Ear, Nose & Throat Associates: Fit and Fun Walk logo

Hospital or health system:

• FirstHealth of the Carolinas: 30th anniversary logo

Photography

• FirstHealth of the Carolinas: Spring magazine 2025 cover

• Carolina Caring: 104-year-old World War II veteran pinning ceremony

Graphics or Illustration

Non-hospital or nonprofit organization:

• Jennings Health: Fertility Terminology

Hospital or health system:

• ECU Health: Environmental branding for the Orthopedic Sports Medicine wing

Website Design

Hospital or health system:

• Graystone Eye: Graystone-Eye.com

Non-hospital or nonprofit organization:

• Carolina Caring: CarolinaCaring.com

Video – Short-format series

Non-hospital or nonprofit organization:

• Jennings Health: Carolinas Fertility Institute patient testimonial video series

Hospital or health system:

• MUSC Health: #MUSC Family Forever: Powerful connections made in living donation transplant chains

Video – Single Other

Hospital or health system:

• UNC Health: Teammates come together in wake of Hurricane Helene

Non-hospital or nonprofit organization:

• Jennings Health: Jessica Adams profile video

Writing Projects

• Appalachian Regional Healthcare System: Stepping Up in the Storm: How Alex Knowles Turned Volunteering into a Vocation

• ECU Health: It Really Takes a Village: Transplant Team and Donor Save 3-year-old’s life with kidney transplant

Research

• Novant Health: Digital Center of Excellence

• South Carolina Hospital Association: Healthy Hospitals, Healthy Communities: A Research-based brand campaign

Podcasts

• South Carolina Hospital Association: Tell Me WHY: A Podcast about – and for – the Healthcare Workforce

Blogs or Vlogs

Non-hospital or nonprofit organization:

• Charlotte Eye, Ear, Nose & Throat: THE CEENTA blog

Hospital or health system:

• Roper St. Francis Healthcare: Beyond an Internship: Sophia Raad’s Summer of Stories

Golden Tusk

Special Events

Non-hospital or nonprofit organization:

• Southern Regional Area Health Education Center: Travel Through Time for Our Journey to Your Future: 50 Years of Health and Healing

Hospital or health system:

• Graystone Eye: Corporate Game Night

Foundation/Fundraising

Hospital or health system:

• Self Regional Healthcare: Lights for Love campaign 

Public Relations

• AnMed: Expansion campaign

• UNC Health: Down Syndrome opening campaign

Internal Relations, Employee Recognition and Employee Engagement

Non-hospital or nonprofit organization:

• Carolina Caring: Culture of Caring

Hospital or health system:          

• UNC Health: Rewriting the Script on Teammate Engagement and Retention

Recruitment, Retention and Referral

Non-hospitals or nonprofit organization:

• AMOREM: Made for MORE

• Kelso Communications: Partnership Has Its Privileges: Tryon Medical Partners

Hospital or health system:

• Novant Health: Physician Recruitment Experience campaign

Community Outreach

• Graystone Eye: Graystone Eye Missions: Bolivia 2025

Marketing on a Shoestring Budget

• Southern Regional Area Health Education Center: Creativity, Partnerships and Manpower Keeps Budget in Check for 50th Anniversary

• Novant Health: Virtual Menopause Clinic

Online/Social Media campaign

Non-hospital or nonprofit organization:         

• Jennings Health: provider and team member profiles

Hospital or health system:

• HCA Healthcare South Atlantic Division: Consult-A-Nurse 

• Novant Health: Beyond the Inbox: Engaging Physicians Where They Scroll

Service Line Marketing campaign

• UNC Health Appalachian: Robotic Surgery in the High Country

Issue/Crisis Management

• UNC Health Appalachian: Hurricane Helene in the High Country

Health and Wellness Promotion campaign

Non-hospital or nonprofit organization:         

• Rivers Agency: We See the Difference

Hospital or health system:          

• Novant Health: New Hanover Health Advantage Annual Enrollment Period Campaign

Image/Brand Marketing Campaign

Non-hospital or nonprofit organization:

• Inspire Agency: VirtuAlly Rebrand

Hospital or health system:

• Novant Health: You Want Novant

• Solvent Brandworks: Newberry Health rebrand

Health Equity Promotion campaign

• Roper St. Francis Healthcare: Mobile Health Unit: Driving Our Mission