Job Bank
As a member of CHPRMS, you have access to health care organizations across North Carolina and South Carolina. If you're looking for a new opportunity, this is a good place to start. If your organization is hiring, let us know. There's no better place to look for high-quality candidates than within our membership.
Director Marketing and Brand Strategy,
On-site
Join MAHEC as Director of Marketing & Brand Strategy and help shape the voice and future of one of Western North Carolina’s leading healthcare and educational organizations. This leadership role offers the opportunity to drive innovative marketing, branding, digital engagement, and communication strategies that elevate MAHEC’s impact across patient care, medical education, workforce development, and community health. We are seeking a visionary, collaborative leader who can inspire teams, tell compelling stories, strengthen our brand, and connect our mission with the communities we serve.
JOB SUMMARY
Primary responsibility is to provide strategic leadership, direction, and oversight for MAHEC's marketing, branding, digital engagement, and creative services functions. Responsible for developing and executing comprehensive marketing initiatives that strengthen brand awareness, enhance organizational reputation, increase engagement with patients, learners, faculty, employees, donors, community partners, and stakeholders, and support achievement of MAHEC's strategic priorities. Leads the development and implementation of integrated marketing and communication strategies supporting MAHEC's clinical services, educational programs, graduate medical education initiatives, workforce development activities, philanthropic efforts, and community outreach programs. Oversees brand stewardship, website development and governance, digital communications, creative design and production services, media relations, and marketing analytics to ensure a consistent, mission-driven organizational presence across all channels.
Director Marketing Technology Strategy
Remote
Major Responsibilities
Technology Strategy
Define and own the enterprise marketing technology strategy and multi-year roadmap, aligned to business priorities, consumer experience goals, and enterprise architecture principles
Responsible for defining and enforcing marketing technology architecture, design, and governance standards across the marketing ecosystem to reduce fragmentation, technical debt, and drive efficiency and innovation
Lead and develop a team of domain experts spanning solution design, platform strategy, and workflow tooling, ensuring clear accountability and cohesion across capabilities
Responsible for the evaluation and prioritization of platform investments, enhancements, and retirements, balancing innovation, risk, cost, and long-term sustainability
Provide executive level guidance on technology tradeoffs, sequencing, and investment decisions to support informed leadership decision-making
Operational Excellence
Partner with IT, Security, Privacy, and Procurement to ensure marketing technology solutions are secure, compliant, and scalable within enterprise standards
Serve as the escalation point for complex cross-platform, integration, or architectural decisions, resolving conflicts and driving alignment
Ensure marketing technology platforms are interoperable and data-ready, supporting journey orchestration, personalization, and performance measurement
Establish governance mechanisms for vendor strategy, roadmap alignment, and capability evaluation across the marketing technology stack
Partner with Journey Architecture & Enablement and Consumer Data & Trust Operations to ensure technology strategy enables scalable, consent-aware personalization and activation
Embed enablement and adoption considerations into technology decisions so downstream teams can execute effectively without custom or manual work
Monitor emerging technologies and industry trends, recommending measured adoption where they deliver clear business or experience value