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As a member of CHPRMS, you have access to health care organizations across North Carolina and South Carolina. If you're looking for a new opportunity, this is a good place to start. If your organization is hiring, let us know. There's no better place to look for high-quality candidates than within our membership.

Director Marketing Technology Strategy

Remote

Major Responsibilities

Technology Strategy 

  • Define and own the enterprise marketing technology strategy and multi-year roadmap, aligned to business priorities, consumer experience goals, and enterprise architecture principles 

  • Responsible for defining and enforcing marketing technology architecture, design, and governance standards across the marketing ecosystem to reduce fragmentation, technical debt, and drive efficiency and innovation 

  • Lead and develop a team of domain experts spanning solution design, platform strategy, and workflow tooling, ensuring clear accountability and cohesion across capabilities 

  • Responsible for the evaluation and prioritization of platform investments, enhancements, and retirements, balancing innovation, risk, cost, and long-term sustainability 

  • Provide executive level guidance on technology tradeoffs, sequencing, and investment decisions to support informed leadership decision-making 

 

Operational Excellence 

  • Partner with IT, Security, Privacy, and Procurement to ensure marketing technology solutions are secure, compliant, and scalable within enterprise standards 

  • Serve as the escalation point for complex cross-platform, integration, or architectural decisions, resolving conflicts and driving alignment 

  • Ensure marketing technology platforms are interoperable and data-ready, supporting journey orchestration, personalization, and performance measurement 

  • Establish governance mechanisms for vendor strategy, roadmap alignment, and capability evaluation across the marketing technology stack 

  • Partner with Journey Architecture & Enablement and Consumer Data & Trust Operations to ensure technology strategy enables scalable, consent-aware personalization and activation 

  • Embed enablement and adoption considerations into technology decisions so downstream teams can execute effectively without custom or manual work 

  • Monitor emerging technologies and industry trends, recommending measured adoption where they deliver clear business or experience value 

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Enterprise Marketing and Communications Technology Manager

MUSC, Charleston, SC

Job Description

We are seeking a technically skilled and strategically minded manager to lead the development, integration, and optimization of our marketing technology stack. This role will be instrumental in enabling modern, data-driven marketing communications across health care and university initiatives by aligning tools, platforms, and processes to support campaign execution, personalization, and performance measurement. A key focus of this role will be managing relationships with external vendors and technology partners to ensure seamless execution and alignment with organizational goals.

Key Responsibilities

  • Design a roadmap and implement a phased approach to achieve a scalable MarTech stack that supports multi-channel personalized marketing, CRM integration, and analytics.

  • Evaluate, onboard, and manage marketing platforms including automation tools, customer data platforms (CDPs), content management systems (CMS), and analytics solutions.

  • Create a roadmap to evolve OCM’s leverage of AI technologies that help deliver higher ROI campaigns and drive internal efficiency while reducing operational costs.

  • Serve as the liaison for external vendors and technology partners, ensuring deliverables, timelines, and integrations meet strategic and operational needs.

  • Collaborate with IT, data teams, and external agencies to ensure seamless integration and data flow across systems.

  • Partner with marketing strategists and external agencies to enable campaign execution and ensure technology supports performance tracking and iterative learning.

  • Develop documentation, training, and governance models to ensure consistent and compliant use of marketing technologies.

  • Monitor platform performance, troubleshoot issues, and recommend enhancements to improve efficiency and ROI.

  • Stay current with MarTech trends and innovations, identifying opportunities to enhance personalization, automation, and audience targeting.

  • Provide marketing subject matter expertise and requirements longer term as the enterprise determines its CRM strategy.

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