Who Should Be Nominated for the John L. Thomason Award of Excellence?

Nominees for the John L. Thomason Award should reflect the values and spirit of its namesake—excellence in professional practice, service to the community, and a commitment to advancing the field of healthcare marketing and communications. While recipients are not required to demonstrate exemplary performance in all areas, nominations are strongest when they show a consistent pattern of leadership, generosity, and impact across multiple categories.

1. Contributions to CHPRMS
This includes leadership roles, volunteer service, mentorship, and active participation that strengthen the mission and work of CHPRMS. Nominees may have contributed to events, committees, or strategic initiatives that advanced the organization.

2. Excellence in Healthcare Marketing, Communications, or Public Relations
Nominees should have demonstrated outstanding skill, innovation, or leadership in their professional work—whether at the local, regional, or national level. This includes elevating their organization’s communications efforts and setting a high standard for the industry.

3. Service to the Profession
Nominees should be known for supporting and uplifting others in the field—through mentorship, education, collaboration, or guidance—without personal or professional gain. This category honors those who give back generously to help others grow.

4. Commitment to Community and Ethical Leadership
Nominees should demonstrate a strong sense of civic responsibility and integrity. This includes involvement in community initiatives, advocacy work, or service projects, as well as a track record of ethical leadership and a drive to improve both their workplace and the world around them.