CHPRMS 52nd Annual Conference: Know Before You Go Guide
November 19–21, 2025 | Omni Grove Park Inn, Asheville, NC
1. Welcome to Asheville
We can’t wait to welcome you to Asheville for the CHPRMS 52nd Annual Conference! This year’s theme, Rise Above, celebrates the power of resilience, connection, and creativity in healthcare marketing. Before you pack your bags, here’s everything you need to know to make the most of your experience.
2. Conference Venue
Omni Grove Park Inn
290 Macon Ave, Asheville, NC 28804
📍 Parking is available onsite (valet and paid self-park).
☕ Most sessions will be held in the Heritage Ballrooms, Laurel Rooms, and the Skyline Room + Mountainview Terrace in the Sammons Wing — check the Sched App for specific room locations for each session.
3. Plan Ahead
💆♀️ Spa Appointments
The Grove Park Inn is famous for its world-class spa — one of Asheville’s most sought-after experiences. If you plan to visit, book your treatment early, as appointments fill up quickly (often weeks in advance).
🍴 Restaurant Reservations
Asheville’s food scene is vibrant and popular, especially in the fall!
Wednesday night is dinner on your own, so please plan ahead by coordinating your restaurant reservations early — Asheville’s top spots book up fast. You’ll also need to arrange your own transportation to and from downtown Asheville; we recommend carpooling or using a rideshare service to make the trip easy and enjoyable.
For dining inspiration, visit Explore Asheville’s restaurant guide, featuring local favorites, farm-to-table gems, and mountain-view dining options.
4. Registration
• Opens at 8:00 a.m. on Wednesday
• Located just around the bend as you enter the Sammons Wing
• Check in to receive your badge, agenda, and plenty of conference swag — courtesy of our wonderful sponsors
5. What to Pack
• Business casual for daytime sessions
• Layered clothing – Asheville weather can be chilly in November
• Comfortable shoes for walking around the resort or downtown
• Cocktail attire for Thursday’s Wallie Awards Dinner
6. Special Events & Social Highlights
Tuesday Evening Arrivals
Arriving early? Join us for an informal gathering to kick off the conference!
We’ll meet for a relaxed happy hour in the President’s Lounge, located at the beautifully scenic end of the Sammons Wing — the perfect spot to unwind and take in the mountain views. It’s a great opportunity to connect with fellow attendees before sessions begin. Drinks and snacks will be available for purchase.
🍸 Wednesday Evening: Downtown Asheville Happy Hour
Sponsored by Cured by Innovaccer and The Capital Club of Asheville
Join us for a rooftop Happy Hour before heading out for dinner on your own in downtown Asheville. It’s the perfect opportunity to network, enjoy the view, and raise a toast as we gather for another memorable CHPRMS conference.
Details:
• Location: Capital Club of Asheville, 82 Patton Ave, Suite 800 (Rooftop)
• Transportation: Attendees are responsible for their own transportation — rideshare or carpooling recommended
• Dinner Plans: Many attendees enjoy dinner downtown afterward — reservations are highly recommended!
Local favorites:
Tupelo Honey • Chestnut • Bouchon • The Blackbird Restaurant • Curate
🍹 Wednesday Evening: Hospitality Suite
Sponsored by Reason One and Definitive Healthcare
After dinner, join us for a nightcap in the Skyline Room – located just underneath Edison’s Restaurant in the Sammons Wing. Unwind, catch up with friends, and enjoy some relaxed conversation before Thursday’s big day.
🏆 Thursday Evening: Wallie Awards Celebration
Thursday evening is our signature Wallie Awards event — celebrating excellence in healthcare marketing and communications.
• Dress Code: Cocktail attire
• Cocktail Reception: 6:00 – 7:00 p.m. | Skyline Room
• Dinner & Awards Presentation: 7:00 p.m. | Heritage Ballrooms A+B+C
• After Party: Celebrate your wins with drinks, a gorgeous view, and live music from The Hillclimbers, a Bluegrass/Appalachian Fusion duo — the perfect way to cap off the evening!
☕ Wednesday Lunch: Round Table Discussions
• Each table will feature a unique discussion topic
• Introduce yourself, nominate a note-taker, and keep the conversation flowing
• Highlights and takeaways will be shared later on the Sched App
7. Dietary Restrictions – Green & Red Plate Cards
Dietary preferences were noted during registration. The hotel has prepared accommodations for:
• Green: Vegetarian/Vegan
• Red: Gluten-Free
Please pick up your dietary restriction card at the registration desk, then place your color card on your plate at meal service so wait staff can assist you.
8. Sponsors & Exhibitors
Be sure to visit our sponsors throughout the conference — they make this event possible!
Sponsor exhibits will be located inside the Heritage Ballroom.
9. Stay Connected with Our Conference App
Sponsored by HCA Healthcare
Your go-to tool for all conference details!
How to Download the Sched App
Visit your phone’s app store and search Sched.
Download and open the app.
Search for CHPRMS 52nd Annual Conference: Rise Above.
Log in using the same email you used for conference registration.
From there, you can:
• View the full schedule, speaker bios, and room locations
• Create your personalized agenda
• Join group discussions and connect with other attendees
• Receive real-time updates and announcements
✨ Pro Tip: Update your profile with your photo, bio, and LinkedIn link to make networking easier!
• Follow and tag us on LinkedIn using #CHPRMS2025.
• Questions onsite? Visit the registration desk or look for a Board Member (you’ll spot them by their ribbons).
10. Departure
Conference sessions wrap up by noon on Friday — giving you plenty of time to enjoy Asheville before heading home.
Staying the weekend? Explore Asheville, one of our valued conference sponsors, offers a wealth of insider tips to help you plan your stay — from scenic drives and local art galleries to live music, craft breweries, and dining recommendations. Visit ExploreAsheville.com to make the most of your visit and discover all that this beautiful mountain city has to offer.