CHPRMS presents annual awards for excellence
ASHEVILLE, N.C. | The Carolinas Healthcare Public Relations and Marketing Society presented hospitals and health care organizations throughout the Carolinas with awards for marketing excellence during the association’s annual conference this week at the Omni Grove Park Inn.
Held under the theme Rise Above, this year’s conference also honored the remarkable resilience of Western North Carolina one year after the devastating storms that impacted the region.
With inspiring stories of resilience, compelling videos and innovative digital media content, more than 35 organizations earned Wallie and Golden Tusk Awards for outstanding marketing, public relations and communications. Awards were presented in more than a dozen categories, including web design, blog/vlog, social media, special event materials, writing, video, publications and TV advertising.
A panel of experienced marketing and communications professionals from around the country selected the winners through a comprehensive judging system that reviews entries from idea inception to the results generated.
UNC Health earned the top award, Best of Show, for an inspiring video detailing how its teammates came together to serve in the wake of Hurricane Helene, which ravaged the mountains of North Carolina in 2024. The coveted Best of Show award is determined by top scores and judges’ comments.
Find a complete list of winners here.
“This year’s Wallie and Golden Tusk award winners embody the best of today’s health care marketing and communications through innovation, storytelling and a results-driven approach,” said Andy Lyons, president of the Carolinas Healthcare Public Relations and Marketing Society. “At the heart of every winning entry was a powerful narrative. Stories of inspiration, dedication, resilience and excellence proved impactful as our hospitals, nonprofit health care organizations and health care facilities served their patients and communities. Congratulations to all of this year’s Wallie and Golden Tusk award winners for excellence in helping lead the way in the field of health care marketing and communications.”
The awards banquet Thursday, Nov. 20, was part of the society’s annual conference, which featured engaging presentations from some of the country’s health care and marketing leaders and educational sessions for nearly 200 attendees.
Learn more at chprms.org.
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About CHPRMS
Carolinas Healthcare Public Relations & Marketing Society (CHPRMS) provides professional development, networking and resources to its members who work in the ever-changing and dynamic health care industry. Members throughout the Carolinas support a variety of organizations, from academic medical centers to independent physician practices. Its annual Wallie and Golden Tusk Awards recognize the best of the best in campaigns and collateral within the field of health care marketing and communications. Since its founding in 1973, CHPRMS has become one of the largest affiliates in the country of the Society of Health Care Strategy and Market Development. Learn more at CHPRMS.org.